Entries by Afetra

How objects help in communicating with locals

For those who like going on exotic vacations, maybe even in locations where foreign languages are spoken​​, we suggest using objects in order to facilitate communicating with locals. Clothes and accessories are beside body language the elements that fisrt say something about us. But when we want to communicate something concrete, a shirt or a […]

What are Buzzwords and who uses them

Teen lingo is quite understandable and easily adopted compared to a discussion in the corporate environment . No matter in what industry you work, it is very important to be aware of the most used terms from the business world. Buzzwords, as such terms are called , can be extremely useful to track trends, have […]

How are new words added into the dictionary?

A new word is added in the dictionary when it is frequently used among the speakers of a language. The editors at Merriam-Webster study the common language to detect what words or phrases people use, how often and with what effect. They spend time each day reading books, newspapers, magazines and electronic publications, seeking new […]

Why proper localization is important

For businesses to succeed overseas, they have to appeal to their international consumer base. However, if not done correctly, marketing to foreign customers can have disastrous outcomes. Many businesses have learned the hard way that an ad or marketing campaign that worked stateside may not have the same charm when translated into a foreign language. […]